| Автор | Segal, Madhav N |
| Дата выпуска | 1991 |
| dc.description | Recently there has been escalating interest and attention focused on services marketing in marketing literature. Professionals, in particular, face additional marketing challenges because they have both an increased need and an increased ability to market their services. Yet, the pricing of professional services as an area of investigation in marketing has not been adequately researched. This paper examines the pricing issue in the context of public accounting services. The empirical investigation utilizes a multivariate approach to describe and quantify the fee structure of public accounting services. Empirical findings and then managerial implications are discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | An Empirical Investigation of the Pricing of Professional Services (As Applied to Public Accounting) |
| Тип | research-article |
| DOI | 10.1300/J090v07n01_13 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 169 |
| Последняя страница | 181 |
| Аффилиация | Segal, Madhav N; Professor of Marketing and Director of the Master of Marketing Research Program, Department of Marketing Business School, Southern Illinois University at Edwardsville, Edwardsville, IL, 62026 |
| Выпуск | 1 |
