| Автор | Onkvisit, Sak |
| Автор | Shaw, John J. |
| Дата выпуска | 1991 |
| dc.description | Marketing literature contains a great deal of discussion on the fact that services are uniquely different from physical products. This perspective should be carefully and systematically examined. Several assumptions related to the characteristics of services are questionable, and the various generalizations warrant a critical evaluation. Without a fresh approach to the study of services marketing, the strategic implications are indistinct and obscure. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | MARKETING THEORIES, MODELS AND GENERAL ISSUES |
| Тип | research-article |
| DOI | 10.1300/J090v07n02_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 3 |
| Последняя страница | 17 |
| Аффилиация | Onkvisit, Sak; Professor of Marketing, San Jose State University |
| Выпуск | 2 |
