| Автор | Rouse, Ruby A |
| Дата выпуска | 1992 |
| dc.description | Despite the rapid growth of professional service mar- keting, virtually no work has examined the theoretical structure of service encounters. This analysis synthesizes marketing and com- munication literature in order to further understand the process by which professionals and clients interact. It suggests that individual characteristics of both client and professional, as well as sitimtionnl, environtnentnl variables influence the interaction01 nature of service encounters. The s ecial case of the lawyer-clicnt relationship is dis- cussed in detail. &ecific strategies lor improving profcssional-cli- ent encounters are suggested. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Understanding Service Marketing |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_03 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 17 |
| Последняя страница | 44 |
| Аффилиация | Rouse, Ruby A; San Antonio, TX, 78232-4256 |
| Выпуск | 1 |
