| Автор | Bonnici, Joseph L |
| Дата выпуска | 1992 |
| dc.description | An analysis of pricing practices within the broad health industry is becoming more important as governmental and societal concerns with the costs of health care increase. This article sueeests that the oricine oroblem can be aooroached from the oer- spE&ve of pricing obje&es, projected d&and, forecasting m'cth- ods. and interaction of mice with the balance of the marketine mix. ~ h i ; strategic method df analysis can help health care profesGonals set prices and make sense out of actual pricing behaviors. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Pricing Dimensions in Health Care Services |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 57 |
| Последняя страница | 66 |
| Аффилиация | Bonnici, Joseph L; Associate Professor of Marketing, Bryant College, Smithfield, RI, 02917-1284, Jbonnici@bryant.edu |
| Выпуск | 1 |
