| Автор | Kress, George J |
| Дата выпуска | 1992 |
| dc.description | Although market potential and sales potential are two terms widely used by marketers, there is significant disagreement about their precise meaning. This paper disaggregates each term into its key components in an attem t to provide definitions that make sense to most marketers and wil lead to greater consistency in their usage. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Clarifying Market Potentials and Sales Potentials |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 83 |
| Последняя страница | 94 |
| Аффилиация | Kress, George J; Dept of Marketing, Colorado State University, Fort Collins, CO, 80523 |
| Выпуск | 1 |
