| Автор | Morgan, Neil A |
| Автор | Piercy, Nigel F. |
| Дата выпуска | 1992 |
| dc.description | This paper focuses upon the critical role that imple- mentation plays in determining the 'success' or 'failure' of the mar- keting function. The authors discuss the particular implementation problems that are faced by marketers in professional service firms in the UK where marketing is still a relatively new function, and pro- pose a number of ways in which marketers may be able to overcome some of these internal barriers. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Barriers to Marketing Implementation in U.K. Professional Service Firms |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 95 |
| Последняя страница | 114 |
| Аффилиация | Morgan, Neil A; University of Wales, Cardiff, CF1 3EU, UK |
| Аффилиация | Piercy, Nigel F.; SIR JULIAN HODGE CHAIR IN MARKETING, CARDIFF CF1 3EU, UNITED KINGDOM |
| Выпуск | 1 |
