| Автор | Burton, Gene E. |
| Дата выпуска | 1992 |
| dc.description | This California survey finds that consumers continue to have a more positive attitude toward the advertising of profes- sional services than the providers do. Furthermore, consumers tend to see greater value in CPA advertising than in lawyer or physician advertising. CPA's have a more positive attitude toward !heir adver- tising than physicians or lawyers, with the latter reflecting the most negative attitude. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 115 |
| Последняя страница | 128 |
| Аффилиация | Burton, Gene E.; School of Business, California State University-Fresno, Fresno, CA, 93740 |
| Выпуск | 1 |
