| Автор | Shimpock-Vieweg, Kathy |
| Дата выпуска | 1992 |
| dc.description | Law firm libraries have traditionally operated as cost centers. This article, however, focuses on marketing to increase li- brary usage and staff billable time thereby transforrn~ng the law firm library into a profit center and firm marketing resource. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Internal Marketing of Legal Services |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 129 |
| Последняя страница | 142 |
| Выпуск | 1 |
