| Автор | Lowe, Larry S |
| Автор | deTarnowsky, George |
| Дата выпуска | 1992 |
| dc.description | This research paper assesses the recent past and antic- ipated research practices of a random sample of U.S. newspapers. Past and anticipated participation in circulation, advertising, and ed- itorial research was assessed. Dimensions of interest were method- ologies utilized, expenditures, and providers of the research. This research provides the first cross-sectional of practices of U.S. news- papers and allows a baseline for assessing future research practices. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Newspaper Research |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_11 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 143 |
| Последняя страница | 152 |
| Аффилиация | Lowe, Larry S; Bryant College, Smithfield, RI, 02917 |
| Выпуск | 1 |
