| Автор | Cutler, Bob D |
| Дата выпуска | 1992 |
| dc.description | Only 35 articles on religion and marketin have been published in the ma'or marketing journals and proceedngs in the past 30 years. This r' ow level o f research activity appears ~nconsis- tent with chan es in the actual marketing practices o f religious or'ga- nizations, an f the current acceptability o f "marketing" to the clergy. The existing literature is rcviewed, and opportunities for new research are discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Religion and Marketing |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_12 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 153 |
| Последняя страница | 164 |
| Аффилиация | Cutler, Bob D; Professor of Marketing, Dept of Marketing, James J Nance College of Business Admin, Cleveland State University , Cleveland, OH, 44115, b.cutler@csuohio.edu |
| Выпуск | 1 |
