| Автор | Hemmasi, Masoud |
| Автор | Lesch, William C |
| Автор | Graf, Lee A. |
| Дата выпуска | 1992 |
| dc.description | With expanding retail markets for the delivery of fi- nancial services, service prov~ders in investment markets that were previously accustomed to interacting only with institutional counter- parts are today increasingly meeting individual consumers. In this article, the authors develop and val~date a discriminant model that provides basic empirical profiles of investors engaged in the more- or-less risky process of self-allocating investment dollars. Results contribute to an understanding of invcstor perceptions of risk, shed- ding ligh~ on the role of traditional socio-economic market segmcn- tation variables. The article also enhances our understanding of the cfrects of goal setting, loss tolerance, and perceived risk on selection of the "ideal" investment strategy. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Determinants of Investment Strategies in the Trust-Fund Market |
| Тип | research-article |
| DOI | 10.1300/J090v08n01_13 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 165 |
| Последняя страница | 176 |
| Аффилиация | Lesch, William C; Professor, Dept of Marketing, University of North Dakota, Grand Forks, ND, 58202-8366, William.lesch@mail.business.und.edu |
| Выпуск | 1 |
