| Автор | Wiley, Carolyn |
| Дата выпуска | 1993 |
| dc.description | In carrying out their jobs marketers face many ethical dilemmas. Several examples of such dilemmas and how managers may reduce unethical marketing behavior are discussed. Managers must expose unethical marketing practices and encourage ethical behavior. This can be done by establishing organizational goals, providing supportive corporate environments, and drafting codes of conduct or codes of ethics. Each of these factors is discussed in separate sections of h e article. Top managers can uphold marketing ethics by creating programs to mobilize the organization toward realizing its ethical goals. Top managers can support ethical marketing behavior by setting realistic marketing goals and rewarding ethical marketers. Finally, corporate marketing |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Marketing |
| Тип | research-article |
| DOI | 10.1300/J090v08n02_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 5 |
| Последняя страница | 10 |
| Аффилиация | Wiley, Carolyn; Associate Professor, Department of Management, School of Business Administration, University of Tennessee, Chattanooga, TN, 37421 |
| Выпуск | 2 |
