Автор |
Hall, Mark C. |
Автор |
Elliott, Kevin M. |
Дата выпуска |
1993 |
dc.description |
The construct of service quality has received considerable attention in the recent professional services marketing literature. Typically, attempts to measure service quality have focused on the gap between expectations and performance perceptions. This note identifies and discusses the various perspectives from which expectations and perceptions of performance can be measured. |
Формат |
application.pdf |
Издатель |
Taylor & Francis Group |
Копирайт |
Copyright Taylor and Francis Group, LLC |
Название |
Expectations and Performance from Whose Perspective |
Тип |
research-article |
DOI |
10.1300/J090v08n02_04 |
Print ISSN |
0748-4623 |
Журнал |
Journal of Professional Services Marketing |
Том |
8 |
Первая страница |
27 |
Последняя страница |
32 |
Аффилиация |
Hall, Mark C.; Associate Professor, Department of Marketing, Mankato State University, Mankato, MN, 56001 |
Аффилиация |
Elliott, Kevin M.; Associate Professor, Department of Marketing, Mankato State University, Mankato, MN, 56001 |
Выпуск |
2 |