| Автор | Herbig, Paul |
| Автор | Milewicz, John |
| Дата выпуска | 1993 |
| dc.description | A Market Signal is a marketing activity that provides information beyond the mere form of that activity. Market Signals reveal levels of the unobserved. Signals occur in a variety of marketing phenomena: advertising, pricing, quality, competitive response to name but a few. In this paper we examine the use of market signals in the Professional Services industry and provide a set of recommendations for providers in which how to better utilize signals in the marketing of their professional services. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Market Signaling in the Professional Services |
| Тип | research-article |
| DOI | 10.1300/J090v08n02_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 65 |
| Последняя страница | 80 |
| Аффилиация | Herbig, Paul; Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University, Jacksonville, AL, 36265 |
| Аффилиация | Milewicz, John; Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University, Jacksonville, AL, 36265 |
| Выпуск | 2 |
