| Автор | Moutinho, Luiz |
| Дата выпуска | 1993 |
| dc.description | This paper views the corporate goal-setting process and the goal-assessment mechanism as a multicriteria problem where a choice is made between a number of alternative objectives and managerial control tools. An analytic hierarchy process is proposed as a means of ordering this crucial problem. The general methodology is explained and the resulting goal-assessment hierarchy model is analysed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Use of the Analytic Hierarchy Process (AHP) in Goal Setting and Goal Assessment |
| Тип | research-article |
| DOI | 10.1300/J090v08n02_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 97 |
| Последняя страница | 114 |
| Аффилиация | Moutinho, Luiz; Professor of Marketing, Cardiff Business School, University of Wales, College of Cardiff |
| Выпуск | 2 |
