| Автор | Mobley, Mary F. |
| Автор | Ibrahim, Nabil |
| Дата выпуска | 1993 |
| dc.description | Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Characteristics of Clients of Full-Service and Discount Brokerage Firms |
| Тип | research-article |
| DOI | 10.1300/J090v08n02_15 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 177 |
| Последняя страница | 186 |
| Аффилиация | Mobley, Mary F.; Associate Professor, Department of Marketing, School of Business Administration, Augusta College, Augusta, GA, 30910 |
| Аффилиация | Ibrahim, Nabil; Associate Professor, Department of Management, School of Business Adminstration, Augusta College, Augusta, GA, 30910 |
| Выпуск | 2 |
