| Автор | McDermott, Dennis R |
| Дата выпуска | 1993 |
| dc.description | No abstract available for this article. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Advertising Industry Executives' Attitudes and Opinions Regarding Cable TV Advertising |
| Тип | research-article |
| DOI | 10.1300/J090v08n02_16 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 187 |
| Последняя страница | 190 |
| Аффилиация | McDermott, Dennis R; Associate Professor, Department of Marketing, School of Business, Virginia Commonwealth University, Richmond, VA, 23284-4000 |
| Выпуск | 2 |
