| Автор | Crane, F. G. |
| Дата выпуска | 1993 |
| dc.description | The North American economy is rapidly becoming more services oriented with particularly strong growth in the professional services sector. Many professional services marketers will find it extremely difficult to survive and prosper in the future without embracing marketing. This paper discusses the future of professional services marketing and offers some practical solutions to the challenges that will confront the professional services supplier over the next decade. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Professional Services Marketing in the Future |
| Тип | research-article |
| DOI | 10.1300/J090v09n01_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 9 |
| Первая страница | 3 |
| Последняя страница | 12 |
| Аффилиация | Crane, F. G.; School of Business, Dalhousie University, Halifax, NS, Canada |
| Выпуск | 1 |
