| Автор | Freeman, Kim D |
| Автор | Dart, Jack |
| Дата выпуска | 1993 |
| dc.description | Professional firms serving business clients are recognizing the need for improved quality services. Unfortunately, measures of professional service quality have proven difficult to develop. This paper reports on the use of SERVQUAL, an instrument commonly used to assess consumer perceptions of service quality. This instrument was employed with a sample of business owners who were asked to rate the quality of service received from their accounting firm. Although several dimensions of the scale proved useful, additional quality related factors emerged from the analysis. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Measuring the Perceived Quality of Professional Business Services |
| Тип | research-article |
| DOI | 10.1300/J090v09n01_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 9 |
| Первая страница | 27 |
| Последняя страница | 47 |
| Аффилиация | Freeman, Kim D; Graduate Student, Management and Marketing, and College of Commerce, University of Saskatchewan |
| Аффилиация | Dart, Jack; Professor, Management and Marketing, and College of Commerce, University of Saskatchewan |
| Выпуск | 1 |
