| Автор | Law, Jay L. |
| Автор | Boze, Ken M. |
| Дата выпуска | 1993 |
| dc.description | Members of the Association of Accounting Marketing Executives evaluated the effectiveness and use of marketing activi- ties covered by the 1990 AICPA-FK consent decree to determine what, if any, impact the decree had on CPA marketing. A slight increase in usage of a few of the activities occurred after the consent decree was signed. Many of the covered activities are viewed as ineffective, yet accountants plan to use more of almost all activities. Demographic differences in attitudes and planned usage are identi- fied. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Effectiveness and Use of Marketing Activities Covered by the 1990 AICPA-FTC Consent Agreement |
| Тип | research-article |
| DOI | 10.1300/J090v09n02_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 9 |
| Первая страница | 93 |
| Последняя страница | 106 |
| Аффилиация | Law, Jay L.; Business Consultant, Business and Municipal Management, American Wita Services, Seattle, WA, jay@amwita.com |
| Аффилиация | Boze, Ken M.; Professor of Accountancy, School of Business and Public Policy, University of Alaska-Anchorage, Anchorage, AK, 99508-4614, afkmb@cbpp.uaa.alaska.edu |
| Выпуск | 2 |
