Javalgi, Rajshekhar G; Cutler, Bob D; Belonax, Joseph J.; Javalgi, Rajshekhar G; Professor of Marketing and International Business, Dept of Marketing, Cleveland State University, Cleveland, OH, 44115-2214, r.javalgi@csuohio.edu; Cutler, Bob D; Professor of Marketing, Dept of Marketing, James J Nance College of Business Admin, Cleveland State University , Cleveland, OH, 44115, b.cutler@csuohio.edu; Belonax, Joseph J.; Professor of Marketing, Department of Marketing, Haworth College of Business, Western Michigan University, Kalamazoo, MI, 49008-3812