ABSTRACT. In strategic marketing management, one of the keys to successful performance is the skillful use of mixed strategies. Mixed strategies allow a randomization which keeps an opponent off balance. If it is randomness that forces an optima, then Ule removal of that randomness by an opponent can be used to his advantage. If the strate- gic marketing predictability is noticed by the opposition, the perceptive competitor can change Ule structure of the game from a multi-person game to a unilateral decision making o p p o ~ t y and maximize his gains. However, if complacency occurs in the fum a consistencv in the strategical choice becomes appknt. The predictability in their s'trategic thinkinn makes them vulnerable to the cornretition. ~utmanagers do not appear to have th;? ability to recognize even simple patterns over Lime. What abilities they do have are not conscious activities. We examine this conjectured problem, coined Tem- poral Pattern Recognition Deficiency, and attempt to explain this phenomena.