| Автор | Herbig, Paul |
| Автор | Milewicz, John |
| Дата выпуска | 1994 |
| dc.description | The effect of a marginal signaler to the efficiency of the industry indicates the higher the number of signalers, the higher the profits for h e firm and the industry. The marginal contribution by the addition of another signaler to the industry is significant. However, there appears to be a negative incentive for a firm to be the only signaler within an industry. This "Lone Man Out" puts a firm at a competitive disadvantage to the other firms wilhin its industry. In this study we seek to confirm or disconfirm this finding and attempt to hypothesize why this should be so. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Conflict in Marketing Signals |
| Тип | research-article |
| DOI | 10.1300/J090v10n01_14 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 10 |
| Первая страница | 161 |
| Последняя страница | 180 |
| Аффилиация | Herbig, Paul; Herbig & Sons, Angola, IN, 46703 |
| Выпуск | 1 |
