| Автор | Thomas, Edward G |
| Автор | Cutler, Bob D |
| Дата выпуска | 1994 |
| dc.description | Some 31 articles on marketing the fine and perform- ing arts have bccn published in the major marketing journals and proceedings in the past 20 years. This level of research activity appears to be somewhat low in light of Ule increased interest in recent years in the marketing of non-profit institutions. The existing articles are reviewed, and a general assessment of the research is presented. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Marketing the Fine and Peforming Arts |
| Тип | research-article |
| DOI | 10.1300/J090v10n01_15 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 10 |
| Первая страница | 181 |
| Последняя страница | 200 |
| Аффилиация | Thomas, Edward G; Professor of Marketing, James J Nance College of Business Admin, Cleveland State University, Cleveland, OH, 44114, edthomas@grail.csuohio.edu |
| Аффилиация | Cutler, Bob D; Professor of Marketing, Dept of Marketing, James J Nance College of Business Admin, Cleveland State University , Cleveland, OH, 44115, b.cutler@csuohio.edu |
| Выпуск | 1 |
