| Автор | Pilling, Bruce K |
| Автор | Aab, Linda |
| Дата выпуска | 1995 |
| dc.description | Increased merger and acquisition activity appears to be the most recent trend in the legal services industry. As a result of this activity, independent mid-sized law f m are believed to be at a competitive and marketing disadvantage. A response to this situation has been the formation of cooperative associations among indepen- dent law fums. While Lhese networks are becoming more popular, often member firms do not receive the "hoped-for" benefits associated with network membership. This paper examines this trend and provides the results of an in depth case analysis of a "typical" network. A Key Success Factors Model is provided to improve the performance of legal networks and the implications of joint market- ing effom are illustrated. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Do Legal Networks Provide Competitive and Marketing Benefits for Their Members |
| Тип | research-article |
| DOI | 10.1300/J090v11n01_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 71 |
| Последняя страница | 86 |
| Выпуск | 1 |
