| Автор | Beaton, George |
| Дата выпуска | 1995 |
| dc.description | 'Ibis research exvlores the relevance of the current concept of mission statements in professional service f i . Whilst there 1s now an emerging body of knowledpe on mission statements in private and pubhi c&por&ons, almost nothing has been pub- lished on the subiect in ~rofessional service f m . The erowine recognition that skategic marketing discipl&es have much10 off; these firms has led to this investieatim. The s~ecial characteristics of professional service firms offer Gew insights bn the applications and limitations of mission statements. These learnings may have utility in all organisations. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Mission Statements in Professional Service Firms |
| Тип | research-article |
| DOI | 10.1300/J090v11n01_12 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 173 |
| Последняя страница | 188 |
| Выпуск | 1 |
