| Автор | Halatin, Ted |
| Автор | Taylor, Ruth |
| Дата выпуска | 1995 |
| dc.description | Illiteracy is a national problem that affects businesses and the marketplace in many different ways. Most of the attention has been on the producer (or seller) level with fwus on the literacy of the job applicant and employees. This paper examines the prob- lem of customer (buyer) illiteracy. The results of a study of 118 veterinary practice managers reveal that consumer (client) literacy deficiencies are problems in the marketplace. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | When Customers (or Clients) Are Marketplace Illiterate |
| Тип | research-article |
| DOI | 10.1300/J090v11n01_16 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 255 |
| Последняя страница | 264 |
| Аффилиация | Halatin, Ted; Professor of Management, Southwest Texas State University, San Marcos, TX |
| Аффилиация | Taylor, Ruth; Lecturer, School of Management, Curtin University of Technology, Perth, WA 6070, Australia, taylorr@cbs.curtin.edu.au |
| Выпуск | 1 |
