| Автор | Soutar, Geoffrey |
| Автор | McNeil, Margaret |
| Дата выпуска | 1995 |
| dc.description | While the information search component of the consumer decision-making process has been researched extensively in the product context, there is little research on information search for services purchases. This paper identifies different groups of consumers of financial services with particular search patterns. Information research was found to be limited. Furthermore, "minimal searchers" were found to own the widest range of investment products, which suggests that experience is a mediator in the propensity to search. Credibility of information source was also a key factor. Thus, relationship marketing must be seen as a key activity for services marketers. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Information Search for a Professional Service |
| Тип | research-article |
| DOI | 10.1300/J090v11n02_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 45 |
| Последняя страница | 60 |
| Аффилиация | Soutar, Geoffrey; Professor, Department of Management, Curtin University of Technology |
| Аффилиация | McNeil, Margaret; Lecturer, School of Management, Curtin University of Technology |
| Выпуск | 2 |
