| Автор | Schimmel, Kurt |
| Автор | Davis, Tim R. V. |
| Дата выпуска | 1995 |
| dc.description | In response to intense competition, a growing number of law firms are introducing marketing programs. Many of these programs receive little acceptance and support from the attorneys who work in these firms. This article explains why. New methods for developing strategic marketing plans are proposed along with improved methods for ensuring implementation by both attorneys and staff. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Implementing Strategic Marketing Programs in Law Firms |
| Тип | research-article |
| DOI | 10.1300/J090v11n02_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 75 |
| Последняя страница | 93 |
| Аффилиация | Schimmel, Kurt; Cleveland State University |
| Аффилиация | Davis, Tim R. V.; Cleveland State University |
| Выпуск | 2 |
