| Автор | Cutler, Bob D |
| Автор | Javalgi, Rajshekhar G |
| Автор | Schimmel, Kurt E |
| Дата выпуска | 1995 |
| dc.description | Previous studies indicate attorneys have generally negative attitudes toward the advertising of their services, while consumers have positive attitudes. This article explores the reasons behind this disparity in attitude. It further argues that legal services firms must come to a greater understanding of both supply/demand relationships for their service, and the role that advertising can play in adjusting demand to meet supply. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Advertising of Legal Services |
| Тип | research-article |
| DOI | 10.1300/J090v11n02_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 95 |
| Последняя страница | 110 |
| Аффилиация | Cutler, Bob D; Department of Marketing, Cleveland State University, Cleveland, OH, 44115 |
| Аффилиация | Javalgi, Rajshekhar G; Department of Marketing, Cleveland State University, Cleveland, OH, 44115 |
| Аффилиация | Schimmel, Kurt E; DBA Student, Cleveland State University |
| Выпуск | 2 |
