| Автор | Yau, Oliver H. M. |
| Автор | Wong, Thomas C. H. |
| Автор | Mohamed Al-Murisi, Abdul Latif Shaikh |
| Автор | Latif, Abdul Aziz Abdul |
| Дата выпуска | 1995 |
| dc.description | The objectives of the paper are to study how CPA firms in Hong Kong and Malaysia perceive the concepts of advertising and marketing; how they perceive the effects of advertising and marketing of their services on professional ethics; and to compare the accountants' perceptions towards marketing and advertising in these two countries. A structured questionnaire consisting of 27 statements was used to measure the attitudes of CPA firms towards marketing and advertising using a Likert scale ranging from "strongly agree" to "strongly disagree." In Hong Kong, the sample was drawn by using systematic 1 in 3 sampling technique from the Hong Kong Yellow Pages telephone directory which provided 120 firms. A response rate of 75% was recorded. In Malaysia, the sample was drawn from the Directory of Accountants, Tax Consultants and Tax Advisers, which provided a sample .of 416. Eighty-six successful responses were received, which gives an acceptable response rate o 20.67 percent. Findings indicated that Malaysian CPAs tend to be more consumer-oriented than their counterparts in Hong Kong. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Comparing Accountants' Perceptions Towards Marketing and Advertising in Hong Kong and Malaysia |
| Тип | research-article |
| DOI | 10.1300/J090v11n02_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 111 |
| Последняя страница | 125 |
| Аффилиация | Yau, Oliver H. M.; Professor, Department of Marketing, School of Management, University of Southern Queensland, Australia |
| Аффилиация | Wong, Thomas C. H.; Associate Professor, Division of Business and Hotel Management, Gold Coast University College, and Griffith University, Australia |
| Аффилиация | Mohamed Al-Murisi, Abdul Latif Shaikh; Lecturer, Department of Accounting, Universiti Utara Malaysia, Malaysia |
| Аффилиация | Latif, Abdul Aziz Abdul; Lecturer, Department of Marketing, Universiti Utara Malaysia, Malaysia |
| Выпуск | 2 |
