Ethical standards applied to marketing behavior continue to ascend, and that has raised the emphasis in teaching business ethics to marketing students. A number of previous studies have examined differences between marketing students and marketing practitioners when it comes to judging the ethics of making marketing decisions. The current study expands the growing knowledge base by exploring the role ethical theory orientation and amount of business experience play in the evaluation of the ethics of certain marketing practices, and the effectiveness of organizational codes of ethics. Several differences were found to exist between students and marketing practitioners on the dependent variables included in the study, however, no significant differences were found between the three ethical theory orientations that were studied.