| Автор | Acampora, Andrew J. |
| Автор | Boissoneau, Robert |
| Дата выпуска | 1995 |
| dc.description | Quasi-experimental and action research have a role in the organizational life of services marketing professionals. As research designs that have the most direct relevance to the operational existence of organizations, quasi-experimental and action research offer the services marketing professional valuable tools by integrating positive theoretical components with practical considerations when developing strategic plans and marketing studies. This paper explains the importance of these research designs for users and evaluators. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Quasi-Experimental and Action Research for the Services Marketing Professional |
| Тип | research-article |
| DOI | 10.1300/J090v11n02_11 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 157 |
| Последняя страница | 166 |
| Аффилиация | Acampora, Andrew J.; Manager, Sylvania Lighting Division, Danvers, MA |
| Аффилиация | Boissoneau, Robert; Dean, College of Health and Human Services, Southeast Missouri State University, Cape Girardeau, MO |
| Выпуск | 2 |
