| Автор | Andrus, David M. |
| Дата выпуска | 1995 |
| dc.description | ABSTRACTProviders of professional services have become more interested in advertising their practice as competition has increased in several areas. The author empirically analyzes the elements of professional service print advertisements that would most influence a client's selection and recommendation of a particular firm. The results indicate that displaying a high level of professional qualifications, many specific services targeted toward a particular segment, and a specific consultation fee have a positive impact on customer selection and recommendation decisions. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Advertising of Legal Services to Small Business Executives |
| Тип | research-article |
| DOI | 10.1300/J090v12n01_12 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 12 |
| Первая страница | 139 |
| Последняя страница | 161 |
| Аффилиация | Andrus, David M.; Department of Marketing at the College of Business Administration, Kansas State University |
| Выпуск | 1 |
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