| Автор | Chang, Tung-Zong |
| Автор | Chen, Su-Jane |
| Дата выпуска | 1995 |
| dc.description | ABSTRACTThe paper reports a useful approach, benefit segmentation, for financial investment services. This approach differs from previous segmentation studies which usually partition financial services customers based on consumer demographics or the characteristics of financial institutions. Using an empirical study as an example, the authors show how a segmentation procedure based on benefits sought can be useful for financial services and other service organizations. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Benefit Segmentation: A Useful Tool for Financial Investment Services |
| Тип | research-article |
| DOI | 10.1300/J090v12n02_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 12 |
| Первая страница | 69 |
| Последняя страница | 80 |
| Аффилиация | Chang, Tung-Zong; Department of Business, University of Wisconsin at Eau Claire |
| Аффилиация | Chen, Su-Jane; Department of Business, University of Wisconsin at Eau Claire |
| Выпуск | 2 |
| Библиографическая ссылка | Beadle, D. 1988. The Growing Importance of Lifestyle Research in Marketing and Advertising Financial Products and Services.. Marketing Intelligence and Planning, 6(4): 36–39. |
| Библиографическая ссылка | Brown, S. W. and Swartz, T. A. 1989. A Gap Analysis of Professional Service Quality.. Journal of Marketing, 53(April): 92–98. |
| Библиографическая ссылка | Canner, G. B. 1988. Changes in Consumer Holding and Use of Credit Cards: 1970–86.. Journal of Retail Banking, 10(1): 13–24. |
| Библиографическая ссылка | Carman, J. M. and Langeard, E. 1980. Growth Strategies for Service Firms.. Strategic Management Journal, 1(1): 7–22. |
| Библиографическая ссылка | Chase, R. B. 1978. Where Does the Customer Fit in a Service Operation?. Harvard Business Review, 56(November-December): 137–42. |
| Библиографическая ссылка | Chebat, J., Laroche, M. and Malette, H. 1988. A Cross-cultural Comparison of Attitudes Towards and Usage of Credit Cards.. International Journal of Bank Marketing, 6(4): 42–54. |
| Библиографическая ссылка | Cronin, J. J. and Taylor, S. A. 1992. Measuring Service Quality: A Reexamination and Extension.. Journal of Marketing, 56(July): 55–68. |
| Библиографическая ссылка | Elliehausen, G. E. and Wolken, J. D. 1992. Banking Markets and the Use of Financial Services by Households.. Federal Reserve Bulletin, 78(March): 169–181. |
| Библиографическая ссылка | Haley, R. 1968. “Benefit Segmentation: A Decision-Oriented Tool.”. Journal of Marketing., 32(July): 30–35. |
| Библиографическая ссылка | Javalgi, R. G. 1992. Marketing Financial Services to Affluent Consumers.. Journal of Services Marketing, 6(2): 33–44. |
| Библиографическая ссылка | Javalgi, R. G., Belonax, J. J. and Robinson, A. 1990. Mature Consumers in the Financial Services Marketplace.. Journal of Professional Services Marketing, 6(1): 81–107. |
| Библиографическая ссылка | Kotler, P. 1980. Marketing Management: Analysis, Planning, Control., , 4th edition Englewood Cliffs, New Jersey: Prentice-Hall.. |
| Библиографическая ссылка | Langeard, E. and Eiglier, P. 1983. “Strategic Management of Service Development”. In Emerging Perspectives on Services Marketing Edited by: Berry, L. L., Sostack, G. L. and Upah, G. D. Chicago: American Marketing Association. |
| Библиографическая ссылка | Langrehr, F. W. 1982. Money Market Mutual Fund Investors' Savings Account Holdings and Demographic Profile.. Journal of Banking Research., |
| Библиографическая ссылка | Lovelock, C. H. 1980. “Towards a Classification of Services”. In Marketing of Services (5–9) Edited by: Donnelly, J. and George, W. Chicago: American Marketing Association. |
| Библиографическая ссылка | Lovelock, C. H. 1983. Classifying Services to Gain Strategic Marketing Insights.. Journal of Marketing, 47(Summer): 9–20. |
| Библиографическая ссылка | McAlexander, J. H., Schouten, J. W. and Scammon, D. L. 1991. Positioning Professional Services: Segmenting the Financial Services Market.. Journal of Professional Services Marketing, 7(2): 149–166. |
| Библиографическая ссылка | Marshall, J. J. and Heslop, L. A. 1988. Technology Acceptance in Canadian Retail Banking: A Study of Consumer Motivations and Use of ATMs.. International Journal of Bank Marketing, 6(4): 31–41. |
| Библиографическая ссылка | Mills, P. 1986. Managing Service Industries. Cambridge, MA: Ballinger.. |
| Библиографическая ссылка | Mills, P. 1990. On the Quality of Services in Encounters: An Agency Perspective.. Journal of Business Research, 20(1): 31–41. |
| Библиографическая ссылка | Mills, P. and Margulies, N. 1980. Toward a Core Typology of Service Organizations.. Academy of Management Review, 5(2): 255–265. |
| Библиографическая ссылка | Murphy, N. B. and Rogers, R. C. 1986. Life Cycle and the Adoption of Consumer Financial Innovation: An Empirical Study of the Adoption Process.. Journal of Bank Research., |
| Библиографическая ссылка | Parasuraman, A., Zeithaml, V. A. and Berry, L. L. 1985. A Conceptual Model of Service Quality and Its Implications for Future Research.. Journal of Marketing, 49(Fall): 41–50. |
| Библиографическая ссылка | Pollock, A. J. 1985. Banking: Time to Unbundle the Services?. Long Range Planning, 18(1): 36–41. |
| Библиографическая ссылка | Robertson, A. M. 1990. Spousal Decision Processes for Financial/Professional Services.. Journal of Professional Services Marketing., 6(1): 119–135. |
| Библиографическая ссылка | Shostack, G. L. 1984. “Service Design in the Operating Environment”. In Developing New Services (27–43) Edited by: George, W. R. and Marshall, C. Chicago, DL: American Marketing Association. |
| Библиографическая ссылка | Sinkula, J. M. and Lawtor, L. 9988. Bank Characteristics and Consumer Bank Choice: How Important Are Importance Measures.. Journal of Professional Services Marketing., 3(3): 131–141. |
| Библиографическая ссылка | Stern, B. B. and Gould, S. J. 1988. The Consumer as Financial Opinion Leader.. Journal of Retail Banking, 10(2): 43–52. |
| Библиографическая ссылка | Teas, K. R. and Dellva, W. L. 1985. Conjoint Measurement of Consumers' Preferences for Multiattribute Financial Services.. Journal of Bank Research., |
| Библиографическая ссылка | Teas, K. R., Dorsch, M. J. and McAlexander, J. H. 1988. Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship.. Journal of Professional Services Marketing, 4(1): 75–95. |
| Библиографическая ссылка | Thomas, D. R. 1978. Strategy Is Different in Service Businesses.. Harvard Business Review., 56(July-August): 158–165. |
| Библиографическая ссылка | Thomas, E. G., Rao, S. R. and Javalgi, R. G. 1990. Affluent and Nonaffluent Consumers' Needs: Attitudes, and Information-Seeking Behavior in the Financial Services Marketplace.. Journal of Services Marketing, 4(Fall): 41–54. |
| Библиографическая ссылка | Wind, Y. 1987. Financial Services: Increasing Your Marketing Productivity and Profitability.. Journal of Services Marketing, 1(Fall): 5–18. |
| Библиографическая ссылка | Zeithaml, V., Berry, L. L. and Parasuraman, A. 1988. Communication and Control Processes in the Delivery of Service Quality.. Journal of Marketing, 52(April): 35–48. |
