| Автор | Hellman, Pasi |
| Дата выпуска | 1995 |
| dc.description | ABSTRACTThe majority of the existing studies on interfirm cooperation have concentrated on cooperation in the manufacturing sector. The paper therefore examines the characteristics and development of international horizontal alliances that Finnish insurance companies have with insurance companies outside Finland. The paper employs case study methodology and a longitudinal approach through retrospective examination. Based on the empirical material, which was collected by interviews and documentation, it is argued that the major motive behind the observed cross-national alliances has been the gaining of the opportunity to serve the insurance company's domestic customers abroad. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Service Sector Alliances–Empirical Evidence from the Insurance Industry |
| Тип | research-article |
| DOI | 10.1300/J090v12n02_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 12 |
| Первая страница | 81 |
| Последняя страница | 94 |
| Аффилиация | Hellman, Pasi; Department of Marketing, Turku School of Economics and Business Administration |
| Выпуск | 2 |
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