| Автор | Fields, W. Calvin |
| Дата выпуска | 1995 |
| dc.description | ABSTRACTSmall firms can be assisted a great deal with the support of external business consultants, but consultants need to constantly strive to improve their services. This paper reviews recent conceptual and empirical works to provide a practical guide for consultants to use in assisting small firm performance. The paper helps consultants improve small firm performance (1) by suggesting where to focus improvement efforts and (2) by suggesting a new strategy for marketing their services. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Effective Small Business Consultants Are Focused |
| Тип | research-article |
| DOI | 10.1300/J090v12n02_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 12 |
| Первая страница | 127 |
| Последняя страница | 143 |
| Аффилиация | Fields, W. Calvin; Department of Management, Western Illinois University |
| Выпуск | 2 |
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