| Автор | Sharp, Byron |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTThe concept of brand equity has received most attention in the context of fast-moving-consumer-goods marketing yet the concept is just as, if not more, important to professional services marketers. This paper explains the distinct nature of market-based assets, such as brand equity, in professional service industries. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Brand Equity and Market-Based Assets of Professional Service Firms |
| Тип | research-article |
| DOI | 10.1300/J090v13n01_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 3 |
| Последняя страница | 13 |
| Аффилиация | Sharp, Byron; Centre for Brand Management & Marketing Communications Research at the University of South Australia |
| Выпуск | 1 |
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