| Автор | Gulbro, Robert |
| Автор | Herbig, Paul |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTIn this age or the global economy, Cross-Cultural negotiations is becoming an ever increasing important part of the management and marketing process for nearly every firm. In this study, we compare the cross-cultural negotiations behavior and differences in the perceived processes between manufacturers and service-oriented firms. We report significant differences between the two groups and provide analysis. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Differences in Cross-Cultural Negotiation Behavior Between Manufacturers and Service-Oriented Firms |
| Тип | research-article |
| DOI | 10.1300/J090v13n01_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 23 |
| Последняя страница | 38 |
| Аффилиация | Gulbro, Robert; The Management/Marketing Department, College of Commerce and Business Administration, Jacksonville State University |
| Аффилиация | Herbig, Paul; The Management/Marketing Department, College of Commerce and Business Administration, Jacksonville State University |
| Выпуск | 1 |
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