| Автор | Mehta, Sanjay S. |
| Автор | Mehta, Gurinderjit B. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTThis is an empirical study to identify the attributes or factors which determine worshippers' satisfaction in a church. The research instrument we used was a self administered questionnaire which was filled out by residents in Denton. The worshippers were asked to rate the importance as well as their satisfaction with the church they attend on four components of worship (i.e., church environment, pulpit ministry, music ministry, and congregational participation). The scales were tested for validity and reliability, and reduced to the necessary number of factors, using factor analysis. Regression on each of the components of worship was also done and analyzed. Further, an ANOVA procedure was done to find out if there are significant differences in the overall altitude and overall satisfaction based on the demographics of the congregation. It is hoped that the study will prove useful to churches so as to improve congregational worship. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Marketing of Churches: An Empirical Study of Important Attributes |
| Тип | research-article |
| DOI | 10.1300/J090v13n01_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 53 |
| Последняя страница | 64 |
| Аффилиация | Mehta, Sanjay S.; School of Business, The University of Texas of the Permian Basin |
| Аффилиация | Mehta, Gurinderjit B.; Department of Education, University of North Texas |
| Выпуск | 1 |
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