| Автор | Crane, Fred G. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTThere has been an abundance of research conducted in the United States to determine both consumers' and lawyers' attitudes toward legal service advertising. However, there has been little replication of such studies in Canada. This study reports on this issue from a Canadian perspective and compares and contrasts the results against historical American research. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Consumers' and Lawyers' Attitudes Toward Legal Services Advertising in Canada |
| Тип | research-article |
| DOI | 10.1300/J090v13n01_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 65 |
| Последняя страница | 70 |
| Аффилиация | Crane, Fred G.; <sup>a</sup> Halifax, Nova Scotia, Canada |
| Выпуск | 1 |
| Библиографическая ссылка | Burton, Gene E. 1991. Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's. Journal of Professional Services Marketing, 8(No. 1): 115–127. |
| Библиографическая ссылка | Bush, Alan J. and William, C. 1985. Moncrief III, “The Effect of Attorney's Direct Mail Advertising on Credibility: A Study of Attorney's and Consumers Perceptions.” 161–173. Current Issues and Research in Advertising. |
| Библиографическая ссылка | Crane, F. G., Meacher, Carolyn and Clarke, T. K. 1989. Lawyers' Attitudes Toward Legal Services Advertising in Canada. International Journal of Advertising, 8: 71–78. |
| Библиографическая ссылка | Dyer, Robert F. and Terence, A. 1980. Shimp, “Reactions to Legal Advertising”. Journal of Advertising Research, 20(No. 2): 44–50. April |
| Библиографическая ссылка | Hite, Robert E. and Fraser, Cynthia. 1988. Meta-Analysis of Attitudes Toward Advertising by Professionals. Journal of Marketing, 52 July: 95–105. |
| Библиографическая ссылка | Hite, Robert E. and Kiser, Edward. 1985. “Consumer's Attitudes Toward Lawyers with regard to Advertising Professional Services,”. Journal of the Academy of Marketing Sciences, 13(No. 1): 321–339. 2, Winter/Spring |
| Библиографическая ссылка | Snizek, William E. and Crocker, Kenneth E. 1985. “Professionalism and Attorney Attitudes Toward Legal Service Advertising,”. Journal of the Academy of Marketing Science, 13(No. 4): 101–118. Fall |
