| Автор | Hiltner, Arthur A. |
| Автор | Gillett, John W. |
| Автор | Elbert, Dennis J. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTThe marketing of professional services is different from marketing in other areas. Indeed, several “distinctive problems” of marketing professional services have been identified. In order to obtain evidence as to whether these “problems” apply to public accounting services and if current accounting graduates understand them, two surveys were conducted of chairpersons of accounting and marketing departments at AACSB accredited schools of business. The results indicate that respondents from both groups of chairs believe that the majority of the “problems” are concerns for the public accounting profession and that current accounting graduates should understand them. However, both groups appeared neutral as to whether current accounting graduates are exposed to many of these “distinctive problems.” It is difficult for students to understand and be prepared to deal with the issues, if they have not been exposed to them. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Marketing Professional Services: Are Accounting Students Prepared? |
| Тип | research-article |
| DOI | 10.1300/J090v13n01_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 91 |
| Последняя страница | 109 |
| Аффилиация | Hiltner, Arthur A.; University of North Dakota |
| Аффилиация | Gillett, John W.; Bradley University |
| Аффилиация | Elbert, Dennis J.; University of North Dakota |
| Выпуск | 1 |
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