| Автор | Traynor, Kenneth |
| Автор | Grunenwald, Joseph P. |
| Автор | Traynor, Susan |
| Автор | Grunenwald, Christen E. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTA recent Supreme Court ruling disallows prohibitions of certified public accountant solicitation. This paper provides a historical development of certified public accountant solicitation and a study is conducted to investigate the attitudes of certified public accountants toward solicitation. The results suggest that while certified public accountants generally are ambivalent toward solicitation, they perceive that they might need to solicit as a defensive competitive tactic. Moreover, the results indicate that selected demographic characteristics significantly influence the certified public accountants' attitudes toward solicitation. The younger certified public accountants, those certified public accountants who have been in practice fewer years, and those certified public accountants employed by less established firms appear to hold much more positive views toward solicitation. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Attitudes of Certified Public Accountants Toward Solicitation |
| Тип | research-article |
| DOI | 10.1300/J090v13n01_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 111 |
| Последняя страница | 133 |
| Аффилиация | Traynor, Kenneth; Clarion University of Pennsylvania |
| Аффилиация | Grunenwald, Joseph P.; College of Business Administration, Clarion University of Pennsylvania |
| Аффилиация | Traynor, Susan; Clarion University of Pennsylvania |
| Аффилиация | Grunenwald, Christen E.; Clarion University of Pennsylvania |
| Выпуск | 1 |
| Библиографическая ссылка | Barrett, Paul M. 1993. “Justices Rule States Can't Bar CPAs From Soliciting New Clients in Person,”. The Wall Street Journal April 27, : B1 |
| Библиографическая ссылка | 1977. Bates v. State Bar of Arizona(97 S. Ct. 2691, 34 U.S., L.W. 4895 |
| Библиографическая ссылка | Block, Max. 1980. “Any Limits to ‘Marketing’ CPA Services,”. CPA Journal, 50(August): 35–40. |
| Библиографическая ссылка | Chesser, Delton L., Conway, Lucian G. Jr. and Moore, Carlos W. 1989. “Advertising by the CPA Tax Professional: What Are the Results?”. Accounting Horizons, 3(September): 71–81. |
| Библиографическая ссылка | Darling, John R. 1977. “Attitudes Toward Advertising by Accountants,”. Journal of Accountancy, 143(February): 48–53. |
| Библиографическая ссылка | Darling, John R. and Hackett, Donald W. 1978. “The Advertising of Fees and Services: A Study of Contrasts Between, and Similarities Among, Professional Groups,”. Journal of Advertising, 7(Spring): 23–24. |
| Библиографическая ссылка | Dupuy, George M. 1980. “The Direct Solicitation Issue,”. Journal of Accountancy., 150(October): 84–90. |
| Библиографическая ссылка | Greenhouse, Linda. 1993. “Court Says Accountants Can Solicit to Get Clients,”. The New York Times April 27, : A7 |
| Библиографическая ссылка | Heischmidt, Kenneth A. and Elfrink, John. 1991. “The Changing Attitudes of CPAs Toward Advertising,”. Journal of Advertising, 20(June): 39–51. |
| Библиографическая ссылка | Hite, Robert E. and Bellizzi, Joseph A. 1986. “Consumers' Altitudes Toward Accountants, Lawyers, and Physicians With Respect to Advertising Professional Services,”. Journal of Advertising Research, 26(June/July): 45–54. |
| Библиографическая ссылка | Hodgson, Thomas M. 1992. “Winning an Engagement: A Step-by-Step Approach,”. Journal of Accountancy, 174(August): 71–73. |
| Библиографическая ссылка | Kessler, Ellen Terry. 1981. “Advertising Services-How Effective Has it Been,”. The Practical Accountant, 14(July): 37–44. |
| Библиографическая ссылка | King, Thomas E. and Robert Carver, M. Jr. 1984. “CPA Advertising How Successful Has it Been?”. Financial Executive, 52(September): 34–42. |
| Библиографическая ссылка | Ostlund, A. Clayton. 1978. “Advertising-In the Public Interest?”. Journal of Accountancy, 145(January): 59–63. |
| Библиографическая ссылка | Que, Antonio L., Farinacci, Carl S. and Garland, Barbara C. 1993. “Has the Household User Profile for Accounting Services Changed with the Changing U.S. Environment During the Eighties?”. Journal of Professional Services Marketing, 9(1): 147–158. |
| Библиографическая ссылка | Schwersenz, Jack. 1979. “Marketing Your Services,”. The CPA Journal, 49(October): 11–15. |
| Библиографическая ссылка | Scott, Richard A and Rudderow, Donna H. 1983. “Advertising by Accountants: How Clients and Practitioners Feel About it,”. The Practical Accountant, 16(April): 71–76. |
| Библиографическая ссылка | Traynor, Kenneth. 1983/1984. “Accountant Advertising: Perceptions, Attitudes, and Behaviors,”. Journal of Advertising Research, 23(December/January): 35–40. |
| Библиографическая ссылка | Wood, Thomas D. and Ball, Donald A. 1978. “New Rule 502 and Effective Advertising by CPAs,”. Journal of Accountancy, 145(June): 65–70. |
