| Автор | Panitz, Eric |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTResults of a survey of accounting firms suggests that market penetration is the preferred strategy among accounting firms followed by market development, service development and diversification. Using the Miles and Snow typology, prospectors were most aggressive in their preference for any strategy, followed by analyzers, defenders and reactors. Most small accounting firms were self typed as defenders or reactors suggesting their use of marketing concepts and strategies is limited. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Strategic Types and Growth Strategies Used by Public Accounting Firms |
| Тип | research-article |
| DOI | 10.1300/J090v13n01_11 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 135 |
| Последняя страница | 143 |
| Аффилиация | Panitz, Eric; College of Business, Ferris State University |
| Выпуск | 1 |
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