| Автор | Giacobbe, Ralph W. |
| Автор | Segal, Madhav N. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTSome customers are do-it-yourselfers (DIY) when it comes to performing certain household tasks and others are non-do-it-yourselfers (NDIY) because they hire professionals to do their work. Understanding differences between these two groups of consumers can help marketers in developing appropriate strategies to reach DIY and NDIY markets. This article reports on the findings from a large scale national study to analyze differences in consumer characteristics pertaining to the DIY and NDIY markets. Implications of the empirical findings along with directions for future research in this area are also discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Correlates of Professional Services Market(s): An Analysis of Customer Characteristics |
| Тип | research-article |
| DOI | 10.1300/J090v13n02_03 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 17 |
| Последняя страница | 32 |
| Аффилиация | Giacobbe, Ralph W.; School of Business, Southern Illinois University |
| Аффилиация | Segal, Madhav N.; School of Business, Southern Illinois University |
| Выпуск | 2 |
| Библиографическая ссылка | Allen, Phil. 1992. “Measuring Customer Views: Is DIY Wise”. Business Marketing Digest, 16: 31–38. 4 |
| Библиографическая ссылка | Anderson, Erin and Weitz, Barton A. 1986. “Make-or-Buy Decisions: Vertical Integration and Marketing Productivity”. Sloan Management Review, 27(Spring): 3–19. |
| Библиографическая ссылка | Brown, Lew G. 1990. “Convenience in Services Marketing,”. Journal of Services Marketing Winter, 4.1: 53–59. |
| Библиографическая ссылка | Larson, Jan. 1993. “Getting Professional Help,”. American Demographics July, 15.7: 34–38. |
| Библиографическая ссылка | Lusch, Robert F., Brown, Stephen W. and Brunswick, Gary J. 1992. “A General Framework for Explaining Internal vs. External Exchange”. Journal of the Academy of Marketing Science. Spring, 20.2: 119–133. |
| Библиографическая ссылка | Neumeier, Shelly. 1992. “Home Depot Stock: How High is Too High”. Fortune December 28, 126.14: 24 |
| Библиографическая ссылка | Soberon-Ferrer, Horatio and Dardis, Rachel. 1991. “Determinants of Household Expenditures for Services,”. Journal of Consumer Research March, 17: 385–96. |
| Библиографическая ссылка | Spring, Jim. 1993. “Seven Days of Play,”. American Demographics March, 15.3: 50–53. |
| Библиографическая ссылка | Webber, John C. 1989. “Six Challenges Facing Marketing Research of Manufacturers”. Journal of Advertising Research, 28 6, RC7–9 |
| Библиографическая ссылка | Weixel, Suzanne. 1991. “Do-It-Yourself Repairs Cut Costs., IS Execs Say”. Computerworld April 15, 125.15: 97 |
