| Автор | Fugate, Douglas L. |
| Автор | Zimmerman, Alan |
| Дата выпуска | 1996 |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | International Services Marketing: A Review of Structural Barriers, Regulatory Limitations, and Marketing Responses |
| Тип | research-article |
| DOI | 10.1300/J090v13n02_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 33 |
| Последняя страница | 58 |
| Аффилиация | Fugate, Douglas L.; Western Kentucky University |
| Аффилиация | Zimmerman, Alan; Radley Resources, Inc. |
| Выпуск | 2 |
| Библиографическая ссылка | Arena, Robert. 1993. “A Proposal for the International Intellectual Property Protection of Computer Software,”. University of Pennsylvania Journal of International Business Law, 14(Summer): 213–242. |
| Библиографическая ссылка | Bangsberg, P. T. 1990. “Global Trade Talks Worry Pacific Rim Service Sector,”. Journal of Commerce May 9, : 5A |
| Библиографическая ссылка | Bamossy, Gary J. and Semenik, Richard J. 1993. Principles of Marketing: A Global Perspective Cincinnati, OH: South-Western Publishing Company).. |
| Библиографическая ссылка | Banham, Russ. 1991. US Insurers often Locked Out of Export Markets,”. Journal of Commerce and Commercial, 389(September 16) |
| Библиографическая ссылка | Basche, James R. 1986. Eliminating Barriers to International Trade and Investment in Services, Research Bulletin No. 200 New York: The Conference Board. |
| Библиографическая ссылка | Berry, Leonard. 1980. “Services Marketing is Different,”. Business, 30(May/ June): 24–28. |
| Библиографическая ссылка | Brostoff, Steven. 1993. “Insurers Target International Barriers for Clinton's U.S. Trade Representative,”. National Underwriter Property, & Casualty-Risk, & Benefits Management February 22, : 2 |
| Библиографическая ссылка | Carman, James and Langeard, Eric. 1980. “Growth Strategies for Service Firms,”. Strategic Management Journal Vol. 1, : 7–22. |
| Библиографическая ссылка | Cohen, Warren. 1993. “Exporting Know-How,”. U.S. News and World Report, 115(August 30): 53–58. |
| Библиографическая ссылка | Connors, Daniel and Hellers, Douglas. 1993. “The Good Word in Trade is ‘Services’,”. The New York Times, 142(September 5): F9 |
| Библиографическая ссылка | Czinkota, Michael and Ronkainen, Ilkka. 1990. International Marketing New York: The Dryden Press, |
| Библиографическая ссылка | Czinkota, Michael, Rivoli, Pietra and Ronkainen, Ilkka. 1990. International Business Orlando: The Dryden Press). |
| Библиографическая ссылка | Dahringer, Lee D. 1991. “Marketing Services Internationally: Barriers and Management Strategies,”. Journal of Services Marketing, 5(Summer 1991): 5–17. |
| Библиографическая ссылка | Davis, Bob and Ingrassea, Lawrence. 1993. “After Years of Talks, GATT Is at Last Ready to Sign Off on a Pact,”. Wall Street Journal, LXXV(December 15): A1 |
| Библиографическая ссылка | Drucker, Peter. 1993. “China's Growth Area, the Service Sector,”. The Wall Street Journal March 3, : A16 |
| Библиографическая ссылка | Engleman, Paul. 1994. “Raw Data Significa, Insignifica, Stats and Facts,”. Playboy, 41(March): 16 |
| Библиографическая ссылка | Erramilli, M. K. 1991. “The Experience Factor in Foreign Market Entry Behavior of Service Firms”. In Journal of International Business Studies. 479–501. (No. 3) |
| Библиографическая ссылка | Erramilli, M. K. and Rao, C. P. 1990. “Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge. Management International Review, 30(No. 2): 135–150. |
| Библиографическая ссылка | Erzan, Refik and Yeats, Alexander. 1991. “Implications of Current Factor Proportions Indices for the Competitive Position of the U.S. Manufacturing and Service Industries in the Year 2000,”. Journal of Business, 64(No. 2): 229–254. |
| Библиографическая ссылка | Foreign Trade Barriers. 1987. Office of the United States Trade Representative United States Department of Commerce.. |
| Библиографическая ссылка | Goldstein, Carl. 1990. “Out of Service,”. Far Eastern Review 16 August, : 58–59. |
| Библиографическая ссылка | Gorman, Francis. 1993. “Toppling the Barriers to Trade in Insurance Services,”. Risk Management, 40(October): 14 |
| Библиографическая ссылка | Hegarty, John. 1991. “Why We Can't Let GATT Die,”. Journal of Accountancy, 171(April): 74–77. |
| Библиографическая ссылка | Heydon, K. 1989. “Trade in Services with Developing Countries,”. OECD Observer, 160(October/November): 37–40. |
| Библиографическая ссылка | Kassem, Sami. 1989. “Services Marketing: The Arabian Gulf Experience,”. Journal of Services Marketing, 3(Summer): 61–71. |
| Библиографическая ссылка | Kirkland, Richard J. Jr. 1987. The Bright Future of Services Exports. Fortune June 8, : 32–38. |
| Библиографическая ссылка | Kleiman, Gary. 1992. “U.S. Must Get Tougher on Japan Bank Barriers,”. American Banker, 157(April 16): 4 |
| Библиографическая ссылка | Koepp, Stephen. 1987. “Pul-eeze! Will Somebody Help Me?,”. Time. February 2, : 28–34. |
| Библиографическая ссылка | Korth, Christopher M. 1991. “Managerial Barriers to U.S. Exports,”. Business Horizons March/April, : 18–26. |
| Библиографическая ссылка | Lewis, William, Siemen, Andreas, Balay, Michael and Sakate, Koji. 1992. “Service Sector Productivity and International Competitiveness,”. McKinsey Quarterly Autumn, : 69–91. |
| Библиографическая ссылка | Li, Jiatao and Guisinger, Stephen. 1992. The Globalization of Service Multinationals in the Triad Regions: Japan, Western Europe and North America. Journal of International Business Studies, (Fourth Quarter), : 675–696. |
| Библиографическая ссылка | Lunsford, Dale and Fussell, Bradley. 1993. “Marketing Business Services in Central Europe,”. Journal of Services Marketing, 7(No. 1): 13–21. |
| Библиографическая ссылка | Markusen, James. 1989. “Trade in Producer Services and in Other Specialized Intermediate Inputs,”. The American Economic Review, 79(March): 85–95. |
| Библиографическая ссылка | McDermott, Kevin. 1990. “Barriers to Marketing Services Overseas,”. D&B Reports, 38(July/August): 36–37. |
| Библиографическая ссылка | Mohan, N. Chandra. 1990. “Service Exports: Better Than You Think,”. Fortune, 121(June 4): 287–288. |
| Библиографическая ссылка | Mukherjee, Neela. 1992. “Multinational Negotiations and Trade Barriers in Service Trade,”. Journal of World Trade, 26(October): 45–58. |
| Библиографическая ссылка | Naumann, Earl and Lincoln, Douglas J. 1991. “Non-Tariff Barriers and Entry Strategy Alternatives: Strategic Marketing Implications,”. Journal of Small Business Management, 29(April): 60–70. |
| Библиографическая ссылка | Nicoulaud, B. 1989. “Problems and Strategies in the International Marketing of Services,”. European Journal of Marketing., 23(No. 6): 55–66. |
| Библиографическая ссылка | Nicolaides, Phedon. 1989. “Economic Aspects of Services: Implications of a GATT Agreement,”. Journal of World Trade, 23(February): 125–136. |
| Библиографическая ссылка | Nicolaides, Phedon. 1990. “The Emerging International Regime for Services,”. The World Today, 46(January): 9–12. |
| Библиографическая ссылка | Onkvisit, Sak and Shaw, John. 1988. Marketing Barriers in International Trade. Business Horizons May/June, : 64–72. |
| Библиографическая ссылка | Ortega, Bob. 1994. Penney Pushes Abroad in Unusually Big Way As It Pursues Growth. Wall Street Journal February I, : A1 |
| Библиографическая ссылка | Porter, Michael. 1990. Competitive Advantages of Nations New York, NY: The Free Press.. |
| Библиографическая ссылка | Powers, Linda and Elliott, Fred. 1992. “U.S. Services Face Open Questions,”. Business America February 24, : 9–10. |
| Библиографическая ссылка | Raynor, Michael. 1992. “After Materialismo,”. Across the Board, 29(July-Au-gust): 38 |
| Библиографическая ссылка | Samiee, Saeed and Mayo, Adam. 1990. Barriers to Trade with Japan: A Socio-Cultural Perspective. European Journal of Marketing, 24(December): 48 |
| Библиографическая ссылка | Schmenner, W. R. 1986. “How Can Service Businesses Survive and Prosper,”. Sloan Management Review, 27(Spring): 21–32. |
| Библиографическая ссылка | Text. 1994. GATT Services Agreement understanding (draft) Services Division, GATT Office, U.S. Department of Commerce. (John Siegmund) |
| Библиографическая ссылка | Tinsley, Dillard and Tinsley, Steven. 1993. “Legal Environment Trends for the '90s,”. Business Forum., 18(Winter/Spring): 35 |
| Библиографическая ссылка | United Nations Committee on Trade and Development. 1989. Review of Maritime Transport, a Report prepared by the UNCTAD Secretariat New York: United Nations. U.S. Survey of Current Business (1993), “U.S. Trade in Private Services,” (No. 9), 122 |
| Библиографическая ссылка | Vandermerwe, S. and Chadwick, M. 1989. “The Internationalization of Services,”. Services Industry Journal January, : 79–93. |
