| Автор | Nataraajan, Rajan |
| Автор | Chawla, Sudhir K. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTUsing a sample of cola drinkers who are also cereal eaters, this paper focuses on the interplay of calorie consciousness and nutritional consciousness among consumers. The results of the study reveal that more calorie conscious consumers are also significantly more nutritionally conscious. Further analysis reveals that this finding is significant only among the occasional cereal eaters. The implications of these findings to the practicing marketer are discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Exploring the Calorie-Nutrition Interface |
| Тип | research-article |
| DOI | 10.1300/J090v13n02_11 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 151 |
| Последняя страница | 161 |
| Аффилиация | Nataraajan, Rajan; Auburn University |
| Аффилиация | Chawla, Sudhir K.; Angelo State University |
| Выпуск | 2 |
| Библиографическая ссылка | Jacoby, Jacob, Speller, Donald and Kohn-Berning, Carol. 1974. “Brand Choice Behavior as a Function of Information Load: Replication and Extension,”. Journal of Consumer Research, 1: 33–42. |
| Библиографическая ссылка | Lecos, Chris. 1982. “For Food Labels, Better Read+Better Fed,”. FDA Consumer October, : 8–11. |
| Библиографическая ссылка | Miller, Cyndee. 1992. “Anti-diet Forces, Health Report Assail Weight-Loss Programs,”. Marketing News, 26(No. 11) (May), p. 1 |
| Библиографическая ссылка | Mueller, William. 1991. “Who Reads the Label?”. American Demographics, 13(January): 36–41. |
| Библиографическая ссылка | Natarajan, Rajan, LaTour, Michael S. and Chawla, Sudhir K. 1993. “The Nutritionally Conscious Consumer and Nutritional Labeling: An Experimental Investigation,”. American Business Review, XI(Number 1): 107–111. (January) |
| Библиографическая ссылка | Stanley, Linda R. 1991. “A Market Test of Consumer Response to Information Disclosure,”. Journal of Public Policy and Marketing, 10(No. 2): 202–218. (Fall) |
