| Автор | Ahmed, Zafar U. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTThis study was designed to examine the dimensions of tourist image as it may affect the promotion strategy for a given tourist destination. Identification of the different constituents of a destination's tourist image may provide important information that can be used in developing focused promotional strategies in well segmented markets to promote a tourist destination. Constituents of a destination's tourist image for the state of Utah were identified using factor analysis based upon a priori assumption about the nature of constituents of a state's tourist image. Four major constituents of a destination's/state's tourist image emerged. Each dimension represents a potential source of focus for regionally promoting a given destination to various target segments. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Need for the Identification of the Constituents of a Destination's Tourist Image: A Promotion Segmentation Perspective |
| Тип | research-article |
| DOI | 10.1300/J090v14n01_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 14 |
| Первая страница | 37 |
| Последняя страница | 60 |
| Аффилиация | Ahmed, Zafar U.; Institute for International Business, College of Business, Minot State University |
| Выпуск | 1 |
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