| Автор | Schultz, Roberta J. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTMood states have generated considerable activity in many diverse fields, including psychology and marketing. While this research has been extended to include a variety of applications, the uniqueness of services provides a particularly sound environment to apply mood states and their effects on persuasion. In this context, this article reviews current applications of moods, and addresses how they can be strategically used to facilitate persuasion by service marketers who have contact with clients. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Effects of Mood States on Service Contact Strategies |
| Тип | research-article |
| DOI | 10.1300/J090v14n01_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 14 |
| Первая страница | 117 |
| Последняя страница | 135 |
| Аффилиация | Schultz, Roberta J.; University of Missouri |
| Выпуск | 1 |
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