| Автор | Milewicz, John |
| Автор | Herbig, Paul |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTMarket Signaling although being a little known and lesser researched area is an important source of communications between firms. This paper discusses market signaling, its importance as a marketing communication device, the advantages and disadvantages of market signaling, and present the results of a recent survey. In particular, are examined the differences in signaling behavior between manufacturers and service-oriented firms. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Differences in Market Signaling Behavior Between Manufacturers and Service Firms |
| Тип | research-article |
| DOI | 10.1300/J090v14n02_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 14 |
| Первая страница | 3 |
| Последняя страница | 23 |
| Аффилиация | Milewicz, John; Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University |
| Аффилиация | Herbig, Paul; Management/Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University |
| Выпуск | 2 |
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